Launching a new product is not a walk in the park.
In Philippines, people are more familiar with the taste of the pork like lechon, sinigang, tocino. That’s why a garlicky flavor profile of the Tonkotsu made people confused on what it really is.
THE RESULTS MATTER
Crazy astronomical results, all were a result of collaboration, patience, and passion!
Thank you so much Nissin Philippines clients for letting us create this series of crazy content.
CCO - Jerry Hizon
Managing Director - Edg Samson
Strategy - Mel Torre, Yang Sebastian
Executive Client Director - Gabbie Santiago
Accounts Manager - Kri Alimario, Glaissa Gestopa
ACD / Art Director - Villarica Manuel
ACD / Copywriter - Aeya Fontanilla
Art Directors - Lan Damaso, Arielle Manicad
Copywriters - Thea Balagtas, Anika Casimiro
Most Amazing Illustrator and Editor - Andrew Deloso Aka “Varys Hilton“
Producer - Butch Tayao
Director - Joel Bohol
Production House - Provill, Hue Media, and most amazing animator Mervin Malonzo